afaqs!

Nine Indian entries make it to Festival of Media Montreux shortlist

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | March 21, 2012
While Mindshare has four shortlist entries, Maxus has two in the same category. Mediacom and Lodestar UM have one shortlist entry each. Gemini TV has earned a shortlist in Best Contribution to a Campaign by a Media Owner.

Nine Indian entries have made it to the Festival of Media Montreux shortlist. The globally known marketing and media event has seen a record number of entries from around the world. More than 70 companies from over 20 countries have made it to the shortlist, with 100 brands represented.

Festival of Media 2012

While Mindshare has five shortlist entries, Maxus has been shortlisted twice, in the same category. MediaCom and Lodestar UM have one shortlist entry, each.

Mindshare is shortlisted twice in the Best Communications Strategy category. The selected entries are PepsiCo's Change the Game campaign for ICC World Cup 2011, and Making of a Superstar campaign for Lux.

'Little big film maker' campaign for Surf Excel has bagged Mindshare two shortlists, one in the Best Entertainment Platform category and the other in the Best Use of Content category.

Gemini TV has been shortlisted in the Best Contribution to a Campaign by a Media Owner category for Lux Making of a Superstar campaign. Here again, Mindshare was the media agency.

Maxus Bangalore's 'Customising Technology to create the world's first light-powered Facebook app, mobile app and billboard,' for Titan HTSE won it a shortlist in the Best Use of Emerging Technology category.

Vodafone India's 'Technology helped save 100,000 lives' campaign helped Maxus India to make it to the shortlist in the same category, again.

Mediacom India has been shortlisted in the Creative Use of Media Award category for the 'Auto rickshaws' campaign for Duracell.

Lodestar UM is shortlisted for The Effectiveness Award for 'It's a great time to be a family' campaign for Microsoft.

The Festival of Media, the global marketing and media event, took place for the first time in Asia in Singapore during November 13-15, 2011. Lodestar UM India won an award for Coke Studio in the Best Entertainment Platform category in the same year.

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