National Rural Health Mission (NRHM) looks to empanel media planning agencies in Mumbai. Although the agencies will be empanelled for a period of one year, there will be a provision for an extension to two years.
The National Rural Health Mission seeks to provide effective healthcare to the rural population throughout the country. The body, which is under the Office of State Health Society, Government of Maharashtra, seeks to place awareness campaigns in various media on its plans, special days dedicated to spreading health awareness and nutrition.
Earlier, there were six agencies empanelled with NRHM and the media duties were divided amongst these agencies for different media. This time, NRHM plans to empanel a larger number of agencies.