Reserve Bank of India (RBI) looks to empanel advertising agencies in Mumbai. It has invited applications from reputed, INS-accredited advertising agencies for empanelment for a period of three years. The agencies should have the ability and resources to service all 28 regional offices of the RBI and be able to execute routine advertisements as well as multi-media, multi-lingual, pan-India public awareness programmes.
Although the empanelment is for a period of three years, it can be extended for a period of two years at the discretion of the Reserve Bank. It is also learnt that the performance of the agencies will be reviewed every two years and in case of unsatisfactory performance, the empanelment is liable to be terminated
For the record, in 2003, Reserve Bank of India had empanelled at least six advertising agencies, including R K Swamy BBDO, Draftfcb Ulka, JWT and Pressman. It was the first time that the bank had chosen to create a roster of agencies.