Turner Broadcasting System Asia Pacific (Turner) has decided to cease the business operations of its Hindi general entertainment channel, Imagine TV, along with its international feed, Imagine Dil Se, from April 12.
As of now, the channel will continue to be seen on air, expectedly with content repeats. However, once the official obligations are over, the channel will go off air.
"We are grateful to the Imagine team, which includes some of the most talented and creative people in the Indian media industry. We will use our best endeavours to make this as smooth a transition as possible for them," he adds.
Originally launched in January, 2008 as NDTV Imagine, Imagine TV was acquired by Turner Asia Pacific Ventures (92 per cent stake), a wholly-owned subsidiary of Turner Broadcasting System, in December, 2009. After the acquisition was completed in February 2010, the channel was rechristened as Imagine. For the record, Turner bought Imagine from NDTV for US$117 million in 2009.
Turner currently operates HBO, CNN, Cartoon Network, Pogo, Warner Bros, Turner Classic Movies and Boomerang in India.