Following a multi-agency pitch, Starcom MediaVest has won the media duties for Linc Pen & Plastics. The business will be managed out of Starcom's Mumbai office.
Tanmay Chattopadhyay, general manager, marketing, Linc Pens, says, "Our mission is to create a smooth writing experience for our consumers. We chose to partner with Starcom for its ability to create experiences and associations with a long-lasting impact. We are certain that our alliance with Starcom will help us further leverage our brand association and become the preferred writing equipment for every consumer."
As part of its mandate, Starcom will handle the entire media portfolio including television, print, radio, outdoor and activations, apart from digital.
"We are sure our approach of 'Human Experience' strategy will create long lasting associations between brand and consumer. Our robust planning, coupled with proprietary tools and techniques, will make it a preferred brand among consumers," says Rajendra Dwivedi, vice-president, Starcom.
Prachar Communications was the incumbent on the business.
For the record, Linc Pen & Plastics currently claims to have a product portfolio comprising 50 products, which are sold in more than 30 countries. The company supplies its products directly to 12 retail chains.