In a bid to become more competitive and a powerful global network, Dentsu has consolidated all its overseas operations into one global team that will function under the single virtual company, Dentsu Network. With this move, Dentsu will cast more powers to India and other developing markets.
Sharing his thoughts on the India implication of this development, Ohri says in an official communiqué, "The new organisation of our global operations has been designed for speedier decision making, accelerated sharing of knowhow across geographies and more empowerment of developing markets like India. The structure will power Dentsu India Group's skill and capability to be the best integrated communication solutions partner for its clients."
For the record, the new committee intends to help develop and drive Dentsu's strategy, collective vision, values and motivation, the agency claims.
The team will operate under a unified management structure that will be led by Tim Andree, president and CEO, Dentsu Network. The new global body was launched with 82 operations in 29 countries.
Andree explains in an official communiqué, "We have had the benefit of testing our growth strategy in the western hemisphere through our Dentsu Network West operation, and saw the rewards it has brought to all of our agencies and business partners. By combining our power in the East with our rapidly growing operations in the West, there is nothing to stop us from serving our clients in the most dynamic, nimble and resourceful way possible."