In a bid to strengthen its Southeast Asia focus, mobile advertising network Vserv.mobi has appointed Vikas Gulati as vice-president, business development for Southeast Asia. Gulati will be based in Singapore.
Gulati, a media and marketing industry veteran with more than 14 years of experience, was earlier vice-president, marketing and business development, Asia at Sprice.com, an online travel network which is now a part of Travelport. Gulati has also held various leadership roles at ZenithOptimedia and Carat India, among other companies.
Dippak Khurana, co-founder and CEO, Vserv.mobi, says, "Expanding our operations in the burgeoning mobile market of Southeast Asia is a key phase of our growth strategy. Vikas' solid experience and customer relationships in this region will help us leverage newer opportunities and strengthen our goal of being the No. 1 mobile ad network in emerging markets."