SEBI initiates media pitch

Securities and Exchange Board of India (SEBI) is looking for media planning agencies in Mumbai. The scope of work for the agency will include suggesting the appropriate media plan to SEBI, and to publish or broadcast its educational and investor awareness campaigns in newspapers, magazines, on TV and radio channels, as well as on outdoor media.

It is known that SEBI intends to create investor education and awareness campaigns for retail investors, and also convert the current savers into investors. It also aims to make the young target group aware of the various avenues in the securities market.

For the same reason, SEBI had initiated a creative pitch in February, the result for which is still awaited. At that point in time, sources from the industry had estimated the annual spend on the media to be in the range of Rs 10-15 crore.

Also, in September 2011, SEBI had invited interested agencies to present their creative ideas. The apex body, which works to protect the interests of investors in securities, and regulates and promotes the development of the securities market in India, was on the lookout to empanel advertising agencies. The applications were to be submitted to SEBI's Delhi office.