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Bajaj Corp goes agency hunting

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | April 27, 2012
Bajaj Corp, an FMCG company that offers a range of hair oil brands, is currently in conversation with several creative agencies. The process is underway in Mumbai.

Part of the Shishir Bajaj Group of companies, Bajaj Corp, an FMCG company that offers a range of hair oil brands, is currently in conversation with several creative agencies. The process is underway in Mumbai.

Bajaj Corp ltd

Highly placed market sources have confirmed the news to afaqs!.

The brands belonging to Bajaj Corp's portfolio include Bajaj Kailash Parbat Thanda Tel, Bajaj Almond Drops Hair Oil, Bajaj Brahmi Amla Hair Oil, Bajaj Amla Shikakai Hair Oil and Bajaj Jasmine Hair Oil.

Draftfcb Ulka is the incumbent creative agency on the Bajaj Corp hair oil product portfolio, including all five brands.

Of these, afaqs! learns, Cartwheel Creative has already bagged the creative mandate for Bajaj Almond Drops Hair Oil, the flagship brand of Bajaj Corp. Bajaj Almond Drops Hair Oil has a strong hold in the light hair oil market and was most recently being endorsed by Bollywood actor Kangna Ranaut. Barring this brand, the authorities are currently looking for creative agencies for the other hair oil brands.

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