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The Hindu Group launches luxury tabloid

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | April 30, 2012
Titled 'Watches, Luxury & Beyond', the monthly pullout will be distributed on the last Saturday of every month.

The Hindu Group of Publications launched a glazed tabloid last weekend (April 28). Titled Watches, Luxury & Beyond, the monthly offering will be published on the last Saturday of every month and will be distributed across seven markets along with The Hindu and Business Line.

Watches Luxury & Beyond

While in Chennai the supplement will be circulated along with The Hindu, in Delhi, Mumbai, Bengaluru, Hyderabad, Coimbatore and Kochi, it will be distributed with Business Line, the business daily of the group. The tabloid will have a total circulation of 3.50 lakh copies.

The advertisers for this supplement are luxury watch brands, luxury auto brands, high end jewellery, luxury fashion brands, and luxury travel and lifestyle brands. Brands such as Breguet, Omega, Versace, Victorinox, Mercedes and Classic Collection from GRT have already come on board as advertisers.

On an average, the issue will have 20-24 pages, including content and ads.

The content mix of the glossy monthly will focus on luxury products and services including high-end automobiles, travel, jewellery, watches, living space and fashion. The format will also focus on collages, trend meters and snapshots on the important moments in the world of luxury. The pullout is targeted at high net worth individuals, corporate managers and discerning buyers, and aims to be a one-stop shop for information on the finer things in life.

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