BBDO India has picked up three metals at the Asian Marketing Effectiveness Festival. The agency won a gold, silver and a bronze in different categories for its 'Shave Sutra' campaign created for P&G. The agency won a gold metal in Best Marketing Campaign for National Brand Development category and was also shortlisted in three other categories as well.
Wieden+Kennedy won a gold metal for IndiGo's 'Coolest Airline' campaign, in the Best Sustained Success category.
The very popular Why This Kolaveri Di made Jack in The Box Worldwide/Sony Music Digital Marketing Team win a bronze in the Most Effective Use of Interactive Marketing category. It was also shortlisted in the Best Small Budget Marketing category.
Lowe Lintas also managed to win a bronze in the Most Effective Use of Advertising category, for the MNP 'No Idea, Get Idea!' campaign for Idea Cellular.
'The Power of Silence' for Reliance Mediaworks helped DDB Mudra Group win a bronze in the Most Effective Use of Public Relations category.
Indian entries had the highest recognition in the Best Sustained Success category, with three metals, including one gold, one silver and one bronze, and two shortlists.
A panel of 35 industry experts from around Asia-Pacific, chaired by James Thompson, chief marketing officer of Diageo Asia Pacific, judged a record 971 entries from 21 countries submitted in 17 different award categories.
This year, a total of 115 entries made it to the shortlist, all of which will be showcased during the two-day Asian Marketing Effectiveness Festival.
This was the 10th year of the Asian Marketing Effectiveness Festival. It is known to be the foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. This year, the ceremony took place in Pudong, Shangri La, Shanghai, China.First Published : May 01, 2012