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Uttar Pradesh Tourism initiates creative pitch

By Shibani Gharat , afaqs!, Mumbai | In Advertising | May 02, 2012
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Department of Tourism, Government of Uttar Pradesh is on the lookout for national level creative agencies, with an office set-up in Lucknow.

Department of Tourism, Government of Uttar Pradesh is on the lookout for national level creative agencies. Preference will be given to agencies with adequate experience in the Indian tourism and hospitality sector, especially in carrying out national campaigns on promotion of tourism of leading states.

Uttar Pradesh Tourism

The concerned agency should also have an office in Lucknow, the state capital of Uttar Pradesh. Also, creative agencies with complementing media buying or planning outfits, or tie ups with media agencies, will have an edge in the selection process.

Uttar Pradesh Tourism aims to create an integrated and focused media campaign in electronic, print and digital media to spread awareness about tourism in the state. The communication will portray UP as a tourism hot spot and connect with the prospective tourists through TVCs, radio spots, brochures, booklets, posters and other promotional and marketing activities.

While states such as Kerala, Gujarat and Madhya Pradesh have been at the forefront in the creation of impactful campaigns, only time will tell what is in store for the tourism industry in Uttar Pradesh.

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