Carat Fresh Integrated, Aegis Media's activation agency, has made its foray into branded entertainment. The set-up will have expertise in brand integration strategy, with specialised focus on out-of-movie association, in-film placement, celebrity management services and promotions through activations and events.
Carat Fresh Integrated has already handled brand integration for movies such as Thank You and Body Guard with Air Asia Airlines and Olympus, respectively. Currently, Carat Fresh is working with various production houses on their forthcoming projects.
For the record, the Aegis Media India group comprises Carat Fresh Integrated (activation), Carat, Posterscope, Brandscope, Hyperspace (retail), PSI (airports), Doosra (creative), Vizeum, Isobar and iProspect.