afaqs!

DDB Mudra Group wins Eenadu account

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | May 08, 2012
While Mudra South will handle the creative duties for the Telugu daily, Eenadu, DDB Mudra Max will be responsible for all of Eenadu's promotional activities.

While Mudra South will handle the creative duties for this account, DDB Mudra Max will be responsible for all of Eenadu's promotional activities. The latter will advise the group on establishing a connect with the advertising and marketing fraternity and work on positioning the brand appropriately for this target group.

Ogilvy India has worked on this account in the past. The agency handled the mandate till 2008.

DDB Mudra Group

Eenadu

Conceived for Telugu-speaking readers, Eenadu was launched in Visakhapatnam in 1974. In 1978, the fourth edition of Eenadu was launched and it was then that this publication beat existing papers like Andhra Prabha and became the leader in Andhra Pradesh.

In 1987, Eenadu was the first newspaper to execute the idea of 'district newspapers'. It was also the first in the country to launch a coloured page, Vasundhara, exclusively for women, in 1992. This came at a time when newspapers were considered to be mostly read by men.

Following the electronic boom in 1995, Eenadu was the first newspaper group to start an infotainment channel, ETV, which later grew to become a large bouquet.

Currently, Eenadu has 23 printing centres in Hyderabad, Vishakhapatnam, Vijayawada, Tirupati, Anantapur, Karimnagar, Rajahmundry, Suryapet, Guntur, Nellore, Srikakulam, Kurnool, Tadepalligudem, Warangal, Kadapa, Nizamabad, Khammam, Ongole, Mahaboobnagar, Chennai, Bengaluru, Mumbai and Delhi.

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