afaqs!

Hero MotoCorp scouts for creative partner for Ignitor

By Anushree Bhattacharyya , afaqs!, New Delhi | In Advertising | May 11, 2012
The pitch process, which is currently underway in Delhi, includes the four agencies in the roster. The size of the business is said to be about Rs 30 crore.

Hero MotoCorp is on the lookout for a creative partner for its yet-to-be-launched bike brand, Ignitor. The pitch process, which is currently underway in Delhi, involves only the four agencies in the roster - JWT, Draftfcb Ulka, Law & Kenneth and Percept/H.

Hero MotoCorp

The size of the business is said be about Rs 30 crore.

Reliable sources in the industry have confirmed the news to afaqs!, on condition of anonymity.

The BM Munjal-led Hero Group's two-wheeler firm, Hero MotoCorp unveiled three new models at the Auto Expo held in New Delhi in January. These were the 100 cc bike, Passion Xpro; the 125 cc bike, Ignitor; and 110 cc scooter, Maestro. Of these, the company has launched Maestro at Rs 48,280 in March and plans to launch the remaining two bikes in the coming months.

The company, which ended its joint venture with Honda in 2011, launched its first brand campaign with an anthem on August 15, 2011. The campaign was conceptualised by the newly appointed agency, Law & Kenneth, while London-based Wolff Olins had worked on the re-branding exercise.

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