Chirag Shah has joined hands with Deven Dharamdasani, co-founder of the mobile advertising network Seventynine, to lead the recently launched company from the Smile Vun Group (SVG) stable. Shah takes charge as co-founder and will be responsible for setting and scaling up of the media distribution and analytics platform's mobile business.
Shah, who has more than 12 years of experience, has worked with firms such as HT Media Ltd, where he headed sales for Hindustantimes.com and NRIworld.com, an online media company, as head of sales and marketing.
Commenting on Shah's appointment, Manish Vij, founder, SVG, says, "Seventynine currently stands at an interesting juncture and is growing at a phenomenal rate. Chirag's extensive experience in the digital space will help us further streamline and expand the business."
For the record, Seventynine is the mobile ad network of the SVG Group, a joint venture between Manish Vij's Vun Network and Harish Bahl's Smile Group. SVG's other ventures in the digital media space include Tyroo media, DGM, Quasar and Zoomtra.