Gaming portal Zapak.com has launched an augmented reality based advergame for Pepsi to extend its latest campaign, 'Change the Game' to the digital platform. Pepsi's campaign features the rivalry between cricket and soccer, and the idea behind this game was to extend the excitement of this rivalry simultaneously on the digital platform and reach a wider audience. The Pepsi Sokket (derived from soccer and cricket) game is available on the iOS platform and Android devices and tabs.
Commenting on the game, Rakesh Rao, national sales head, Zapak.com, says, "The Pepsi Sokket Game is an innovation in gaming in the way it combines football and cricket, which is the critical creative route used by Pepsi in its new Change the Game campaign. The augmented reality mode makes it more of a physical experience for the gamer, who is drawn into the quirky game play and thrill of competition."
Zapak has developed advergames (games developed specifically to promote a particular brand) for brands such as Domex, Mahindra, HUL and Pepsi.