Speciality Restaurants, which opened its initial public offer (IPO) on May 16, has promoted this offer through an out an out-of-home (OOH) campaign across seven cities in India, executed by Percept Out-Of-Home.
Rajneesh Bahl, business head, Percept OOH, says, "We have mainly focussed on placing the outdoor creatives at crucial locations where maximum number of investors can be reached. As targeting investors required precise planning and detailing, we did research in each city to locate prominent sites."
The objective of the campaign was to create awareness across major metros and mini metros. The challenge was to execute the campaign in very little time. "We had to execute the campaign overnight as we got the creatives on Sunday evening and had to execute all by Monday morning."
The campaign was executed in Mumbai, Delhi, Ahmedabad, Surat, Vadodara, Rajkot and Jaipur. The 10-day campaign kicked off on May 9 and will end on May 18.