Taaza TV, a regional news channel in East India, will launch four new shows back to back. The shows will target young audiences in the age group of 15-20 years.
Following this, Mudda, a talk show, will be launched on May 26. The hard-hitting talk show will be based on political topics. Rajdhani Express and Mudda are slated to be aired during the evening slots of 5 pm and 6 pm, respectively.
Lux, Emami and Minu Sarees have been roped in as sponsors for these two shows.
Next month, two other shows, Sataasat News and Telly Talk, will be launched. While Sataasat News will bring news snippets in rapid news format, Telly Talk will be in a talk show format and focus on the entertainment industry.