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Life OK hits all-time high with 123 GRPs

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | May 24, 2012
The other interesting shift in the GEC hierarchy is Colors' regaining of the third slot. The channel has moved up to occupy the No. 3 position with 213 GRPs, up from the 201 points that it had registered in Week 19. Its relative channel share has also widened from 16 per cent to 17.3 per cent.

Life OK, the second GEC from the STAR stable, has hit its all-time high with 123 GRPs (91 GRPs in the previous week) in its kitty. With this, the channel moves ahead of SAB TV to occupy the fifth spot for the week ended May 19. The channel's relative share has also moved up - from 7.2 per cent to 10 per cent.

Life OK

SAB TV

Colors

Interestingly, Mahadev, the mythology-based property, leads the top show list on the channel with a TVR of 2.93. Saubhagyavati Bhava is the other property (fiction) that has helped the channel move ahead in the hierarchy with a TVR of 1.54.

SAB TV, on the other hand, has slipped to the sixth spot with 116 points in its kitty, down from the 131 GRPs (TAM C&S 4+, HSM) that it had registered in Week 19. Its relative share has slipped from 10.5 per cent to 9.4 per cent during the given week.

The other interesting shift in the GEC hierarchy is Colors regaining the third slot. The channel has moved up to occupy the No. 3 position with 213 GRPs, up from the 201 points that it had registered in Week 19. Its relative channel share has also widened from 16 per cent to 17.3 per cent.

Sony Entertainment, on the other hand, has slipped to the fourth position. The channel's GRPs have seen a dip - from 217 points to 210 points, while its relative share has dipped from 17.3 per cent to 17 per cent.

Star Plus continues to rule the roost with 262 GRPs (276 GRPs in Week 19) and 21.3 per cent relative share (22 per cent in Week 19) in Week 20.

At No. 2, Zee TV has scored 213 GRPs, down from previous week's 224 points. Its relative share has also slipped - from 17.9 per cent to 17.3 per cent.

Sahara One is at No. 7, with a stable relative share of 3.2 per cent (3.2 per cent in the previous week) and 39 GRPs (down from 40 GRPs in Week 19).

STAR Utsav is at No. 8 with 3 per cent share, as compared to 2.9 per cent in Week 19, while its GRPs are stable at 36 points in the given week.

DD National occupies the ninth spot with 11 GRPs (14 points in the previous week) and 0.9 per cent channel share (1.1 per cent in the previous week).

Zee Smile and Imagine TV follow next with 7 GRPs and 2 GRPs, respectively. Their relative shares stand at 0.6 per cent and 0.1 per cent.

Diya Aur Baati Hum (Star Plus) leads the list of the 10 most-watched programmes, clocking a TVR of 5.15, followed by DID Little Master 2 and Balika Vadhu (Colors), with TVRs of 5.06 and 5.03, respectively.

Meanwhile, Star Plus' Ek Hazaron Mein Meri Behna Hai stands at No. 4 with 4.3 TVRs in its kitty. The fifth most-watched programme is Crime Patrol, with 4.22 TVR.

DID Little Master 2 audition (3.99 TVR) and Yeh Rishta Kya Kehlata Hai (3.67 TVR) follow next.

Saathiya Saath Nibhana, C.I.D. and Punarvivah are also a part of the Top 10 list, with 3.65, 3.52 and 3.1 TVRs, respectively.

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