afaqs!

Jaypee Greens scouts for creative partner

By Anushree Bhattacharyya , afaqs!, New Delhi | In Advertising | May 29, 2012
The real-estate arm of Jaiprakash Associates plans to appoint a creative agency for its yet-to-be launched residential project in Noida. The multi-agency pitch is currently underway in Delhi.

Jaypee Greens, the real estate division of Jaiprakash Associates, is on the lookout for a creative partner for its yet-to-be launched residential project in Noida. The multi-agency pitch is currently underway in Delhi.

Jaypee Greens

While the size of the business could not be ascertained at the time of filing this report, it is said to be substantially high.

A senior executive who confirmed the news to afaqs! on grounds of anonymity says, "We are always looking for the best creative solutions and have met select few agencies for the pitch."

In October 2011, Rajesh Aggarwal and Gullu Sen-promoted From Here on Communications had won the creative as well as media duties for Jaypee Greens. The agency won the business sans any pitch, based on its understanding of the category.

Earlier, Dentsu managed the account.

For the record, Jaypee Greens is the real estate business division of Jaiprakash Associates, the flagship company of the Jaypee Group. The company, which has already launched three real estate projects - Jaypee Greens (Noida and Greater Noida, respectively) and Sports City, which is located near the Formula 1 racing track, plans to launch a few more projects in the future.

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