afaqs!

Olympus aligns creative and media business with Percept's Mash Advertising

By Shibani Gharat , afaqs!, Mumbai | In Advertising | May 31, 2012
The size of the business is estimated at Rs 12-15 crore.

Mash Advertising, a subsidiary of the Percept Group, has won the creative and media duties of Olympus Imaging India. The business will be managed by the agency's Mumbai office. Mash Advertising won the business following a multi-agency pitch in Mumbai. The pitch involved several Mumbai-based creative agencies.

Olympus

Mash

Sources from the industry have confirmed the news to afaqs!. The size of the business is estimated at Rs 12-15 crore. It is learnt that Olympus plans to use a mix of TV, print, outdoor and digital media. The company also plans to increase spend on on-ground activities, and digital and social media.

It may be recalled that in March, afaqs! carried a report on Olympus Imaging India scouting for a creative agency in Mumbai.

For the record, the Olympus Camera business moved to Mudra (now DDB Mudra) in 2004 as a result of DDB's global alignment.

Olympus Corporation was established in Tokyo, Japan in 1919. The company has its Indian head office in Mumbai. The India office of Olympus is principally involved in the marketing of digital still cameras, Olympus pen, DSLRs, accessories, binoculars and voice recorders. Olympus stores are already functional in Bengaluru, Kochi, Delhi, Kolkata, Mumbai, Noida and Pune.

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