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ABP launches Bengali iOS app for iPhone and iPad users

By afaqs! news bureau , afaqs!, Mumbai | In Digital | June 06, 2012
The free app will offer live Bengali news, Bengali e-magazines, Bengali movies, cuisine videos, online radio, Bengali blogs by eminent writers and live TV streams of ABP Ananda and Sananda TV.

Media conglomerate Anandabazar Patrika (ABP) Group has launched an app, My Anandabazar, for iPad and iPhone to cater to the wide and rapidly growing global Bengali mobile internet consumers.

My Anandabazar is the first Bengali language iOS application with a diverse range of features. It offers live Bengali news, Bengali e-magazines, Bengali movies, cuisine videos, online radio, Bengali blogs by eminent writers and live TV streams of ABP Ananda and Sananda TV.

ABP

Commenting on the launch, Kaushik Banerjee, vice-president, digital, ABP Group, says, "This new universal app aims to address the booming iOS market for Bengali communities."

With new additions every fortnight, the movies section offers an assortment of Bengali classics. The 'retro' radio channel 'Radio Ananda' will feature old Bengali hit numbers. The video recipe section 'Ponchobyanjon' will showcase rare and traditional recipes in specially shot videos. New recipe videos will be added every fortnight.

Four Bengali magazines - Desh, Sananda, Ananandamela and Anandalok - are also available on the app.

With the live TV channels available on the app, ABP tries to ensure its users are connected with the world of news at all times. While ABP Ananda will provide all the updates on local events, politics, entertainment and sports, Sananda TV will bring the wide spectrum of quality Bengali entertainment soaps, reality shows and more. Chat shows which have been aired on ABP Ananda will also be made available on iPad and iPhone through this app.

IPad/iPhone users can now download the ABP App from the App Store for free and enjoy a premium browsing experience. Being a universal app, users only need to download one app that will work on both devices - iPhone and iPad.

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