Ogilvy Mumbai has been declared the most effective agency office globally in the 2012 Effie Effectiveness Index. In 2011, the global ranking for the agency stood at No. 2. Among the top 5 agencies globally, Ogilvy & Mather was the only Indian agency.
The Effie Effectiveness Index identifies and ranks the marketing communications industry's most effective agencies, advertisers and brands by analysing finalist and winner data from Effie Worldwide competitions.
Hephzibah Pathak, president, Ogilvy & Mather Mumbai, and Kawal Shoor, head, planning, Ogilvy Mumbai also expressed pride in the recognition.
Ogilvy & Mather is being named as the most effective advertising agency network for the second consecutive year. Last year, the agency was declared the most effective individual agency office in Asia Pacific and ranked No. 2 across the globe. Also, in 2011, WPP Group was recognised as the most effective advertising holding company.
For the record, the index was launched in June, 2011 and is led by Effie Worldwide. It is a comprehensive ranking of agency and advertiser performance and a resource for those interested in marketing effectiveness.