afaqs!

Candid Marketing taps new beginning

By afaqs! news bureau , afaqs!, New Delhi | In OOH News | June 20, 2012
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The portal aims to guide and prepare students about college life, giving them wholesome information related to health, hangout joints, relationships, fashion, beauty, technology, gadgets, music and much more.

College life is always associated with fun and exciting experiences. To prepare prospective students for this fresh stage of their lives, strategic brand activation agency Candid Marketing has launched a digital annual property, www.back2college.in.

The web portal will give relevant information and act as a virtual friend for students, guiding and preparing them to face college life with confidence. The portal aims to provide information related to health, hangout joints, relationships, fashion, beauty, technology, gadgets, music and much more.

Atul S Nath

Atul S Nath, managing director, Candid Marketing, says, "Through the property, we are tapping into the emotional space of the students at the beginning of the college year, from May to September, before the studies get serious. Students are increasingly becoming conscious of their first impressions in college. Back2college.in will serve as an information and engagement resource for the college going youth. The property is also a great platform for brands to connect with college students."

Back2college.in has internet and mobile-friendly versions and will be online from the end of May to September every year. To deliver well-researched content, Candid Marketing has tied up with various brands, bloggers, professionals and counsellors to provide the content for the site.

The agency has already taken on board brands like Kaya Skin Clinic, Wrangler, Crocs, Cadbury Dairy Milk and Cadbury 5 Star. The brands will educate about various aspects such as skincare, fashion and eating habits that are also important along with studies. For instance, Kaya Skin Clinic will create awareness and educate about skincare and the transformational role that the brand can play in their lives. In return, the brands also get an opportunity to interact and engage with the students.

To promote the site, the agency plans to use email marketing and posters in colleges and sponsors' outlets.

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