Following a multi-agency pitch, Milestone Brandcom has been appointed media AOR (agency of record) for accessories brand Fastrack. The pitch was held in April and about six agencies participated in the pitch process.
This is the first time that the brand has appointed an agency at a national level. Earlier, the account was decentralised, with multiple agency interaction at the regional level.
Nabendu Bhattacharyya, founder, Milestone Brandcom, says, "Our single objective of value proposition and on ground demonstration of our capability made the difference. We will try to live up to clients' expectations as a true business partner in our journey and continuously raise the bar in our deliveries."
In an official communiqué, Simeran Bhasin, head, marketing and retail, Fastrack, says, "Milestone Brandcom brings along a creative thought process into the media planning required to target audiences in the most effective way. Fastrack, being a brand for the youth, needed a young and passionate partner to understand the changing dynamics and move along at a swift pace. The agency on board would need to be involved with the brand and think beyond conventional outdoor campaigns. Milestone Brandcom fit these criteria."First Published : June 25, 2012