Scarecrow Communications bags corporate mandate for Religare

By Shibani Gharat , afaqs!, Mumbai | In Advertising | June 26, 2012
The incumbent on the account was Ogilvy Delhi.

Subhrangshu Neogi

Raghu Bhat

Manish Bhatt

Religare Enterprises has appointed Scarecrow Communications as the creative agency for its corporate brand. The account will be handled out of Scarecrow's Mumbai office.

The incumbent on the account was Ogilvy, Delhi.

The size of the business could not be ascertained at the time of filing the story, but is known to be substantial.

This win represents a deepening of Scarecrow Communications' relationship with the Religare group. Scarecrow already handles Religare Broking, Religare Health Insurance and Religare Macquarie.

Commenting on the development, Subhrangshu Neogi, director, branding and communications, Religare, says, "As a group we have had a long standing partnership with Scarecrow. The team has consistently delivered high quality and path breaking creative work across all product lines assigned to it so far. We have now decided to enlarge the scope of its mandate to include some key corporate assignments as well. We look forward to continue working with it."

Apparently, Religare was Scarecrow's first client.

Speaking about accepting the new responsibility, Raghu Bhat, founder-director, Scarecrow Communications, says, "It's fair to say that Scarecrow came into existence because of Religare. It's very satisfying to note that since KILB, we have maintained our standards of creative excellence on this brand and have been rewarded with this very significant assignment."

Talking about the brand, Manish Bhatt, founder-director, Scarecrow Communications, says, "Religare is a brand very dear to our hearts as we have had a long and mutually rewarding association that goes beyond professional ties. We thank Subhrangshu and his team for once again reposing trust in Scarecrow."

Recently, Scarecrow started its full fledged design outfit, Scarecrow Designs.

Religare Enterprises Limited (REL) is one of India's leading financial services groups.

The company offers a wide array of services including broking, insurance, asset management, lending solutions, investment banking and wealth management. With a network of over 2,200 business centres across more than 550 locations, and more than a million clients, REL enjoys a dominant presence in the Indian financial services space.

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