As a part of the campaign, a 5,150 square feet graffiti wall has been placed on a van that will travel all over Haryana, to enable people to register their support for the player and the Indian Team by signing on the wall. The Graffiti wall will capture good wishes, blessings and support signatures of people across all major districts of Haryana over a period of 30 days.
The campaign began on July 21 from Sushil Kumar's residence in his native village in Najafgarh, Delhi in order to facilitate his close relatives, friends and local villagers to first express their good wishes.
Briefing on the objective of the campaign, Rajesh Jain, senior general manager, marketing, Eicher Tractors, says, "Sushil Kumar and Eicher Tractors compliment each other in many aspects like power, hard work, reliability and passion to win all challenges; both are versatile in nature. Wrestling being a popular sport, he has connected with this large rural population of India and the Vijayi Bhava campaign will enable people to express their good wishes for Sushil Kumar and the Indian contingent for the forthcoming London Olympics."