Bang in the Middle partners with Veen Waters

Veen Waters Finland Oy has appointed Bang in the Middle as its communication partner for global markets.

"For a world thirsty for gourmet experiences, Veen is an extremely special offering. I believe that we have been very fortunate to be considered as Veen's global communication partner. At Bang in the Middle, our focus, work and thinking aren't going to be limited by geography, and Veen is a brand that fits our plans brilliantly," says Prathap Suthan, managing partner, Bang in the Middle.

Veen Water is sold in luxury hotels, gourmet restaurants, bars and nightclubs including various Michelin star restaurants of the world.

The company expects that Bang in the Middle will help Veen enter new luxury markets of Asia and also consolidate the already strong presence in European, West Asian and Chinese markets. Bang in the Middle will henceforth be responsible for managing the brand's health globally.

In an official communiqué, Aman Gupta, director, Veen Waters, says, "I am thrilled to find a like-minded partner in Bang in the Middle. The market for premium water is growing rapidly, and this growth is a potent opportunity for a young brand like Veen. Together with its expertise, we will look at entering various new markets including India."

For the records, Veen means "water" in Finnish and this 'water' originates from a protected, free-flowing spring area located in the north of Finland.

Veen comes in smooth, velvet and intensely sparkling bold variants.