Mumbai-based Curry-Nation has won the creative and media mandate for Pune-based Weikfield, manufacturer of desert mixes. The agency will handle all communication for the company's existing as well as upcoming brands.
The upcoming communication for Weikfield is slated to break around August or September. The brand plans to utilise TV and print media. Ad spends are in the region of Rs 3-4 crore.
There is no incumbent on the account as this is the first time that Weikfield is bringing a creative agency on board. No multi-agency pitch process was held before Curry-Nation was handed the mandate.
Mahesh Joshi, chief operating officer, Weikfield, tells afaqs! that he first met Curry-Nation's Nair and her partner Nagessh Pannaswami during the duo's stint at Lowe Lintas. At the time, Joshi was with Camlin, a brand for which Nair and team created what he calls "some pretty effective and memorable advertising," making this agency the obvious choice for him.