Yang Communication pockets 93.5 Red FM

The agency won the business following a month long multi-agency pitch, which was held in the National Capital Region (NCR). Other agencies involved were Lowe Lintas & Partners, Law & Kenneth, DDB Mudra Group and Scarecrow Communications.

The size of the business could not be ascertained at the time of filing this report.

Confirming the development to afaqs!, a senior spokesperson from Red FM says, "We liked how the agency envisioned the way forward for the positioning, 'Bajaate Raho!'. The strategy presented to us was very clear. Also, in the recent past, the agency had created interesting campaigns for a few brands, which helped in the decision making process."

Ogilvy had handled the creative duties for the radio brand for the last five years.

The radio station has not appointed any media planning and buying agency; the duties are managed by an in-house team.