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Scarecrow promotes Kapil Tammal as ECD

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | July 10, 2012
Tammal will continue with his additional responsibility as design director, Scarecrow Designs, a new division launched on Scarecrow's second anniversary.

Scarecrow Communications has promoted Kapil Tammal as executive creative director. Until recently, Tammal was creative director (art) for Scarecrow's Mumbai and Delhi offices.

Meanwhile, Tammal will continue with his additional responsibility as design director, Scarecrow Designs, a new division launched on Scarecrow's second anniversary.

Kapil Tammal

Manish Bhatt

Manish Bhatt, co-founder and director, Scarecrow Communications, says, "Our vision is to create the best second line and empower it from time to time. We brought Kapil on board because he is a rare talent. But his stunning performance, in the span of a year and a few months, led him to this new designation."

Arunava (Joy) Sengupta, founder-director, Scarecrow Communications, says, "Our growth owes a lot to talent like Kapil. He has led the art team brilliantly in the last one year, and this is a well deserved recognition of his contribution. I am sure this is just the beginning!"

Tammal studied at the Sir J J Institute of Applied Art and went on to join Concept Communication as visualiser. His next stint was as art director at Triton Communications, after which he went on to Umbrella Design as senior art director. His next move was McCann Erickson, where he worked for six years. Tammal joined Scarecrow Communications, Mumbai as creative director in February, 2010.

Brands he has worked with in the course of his 10-year career in the advertising industry include Vaseline, Pears, Liril (Unilever), Maybelline (LOreal), Hanes, Wonderbra (Sara Lee), The Economic Times, Onida, Siemens, Britannia, Nerolac, NDTV, NDTV 24x7, NDTV Profit, Cathay Pacific, Shanti Badam Amla, Shanti Maha Thanda (Marico), Big Cinemas, EsselWorld Theme Park, NEO Cricket/Sports, Indian Oil Corporation, SBI, UTI, HDFC, Artha Money, Nirlep non-stick cookware, The Mobile Store, Taraash Silver Jewellery, Cocco's Café, Anando Milk, Tata Indicom, Vitaamla, Gems and Jewellery, Sandpiper beer and Eureka Forbes, amongst others.

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