Everest Brand Solutions has won the creative duties for Parle's Wafers. The agency won the business beating other agencies on the roster of Parle Products.
The size of the business is estimated at more than Rs 15 crore.
Earlier, the brand was handled by Grey. As part of the process, Parle Products initiated a pitch among its roster agencies, which includes Ogilvy, Everest Brand Solutions and Grey.
The media duties for all Parle brands are handled by TME-MPG. The agency won the business in January. Before this, TME handled the confectionery part of the business, while Maxus managed the biscuits and snacks range.
The size of the media duties account is said to be about Rs 50 crore.
For the record, Parle's Wafers is available in four flavours - Tangy Tomato, Cream and Onion, Classic Salted and Masala Masti. The wafers come at three different price points of Rs 5, Rs 10 and Rs 20.