MPG Media Contacts Singapore, the flagship brand of Havas Media, has won the global media planning and buying duties of investment company Temasek Holdings.
Currently, MPG Media Contacts handles the regional media business of DBS Bank, one of Temasek's portfolio companies in Singapore. The agency's experience on the DBS business has played a crucial role in winning this account.
In an official communiqué, Melvin Lim, chief executive officer, Havas Media Singapore, says, "We are elated to be given the opportunity to manage the strategic media services of Temasek Holdings. We found a common ground to synergistically contribute to Temasek's marketing outreach goals because of the deep-set experience we already have in the financial and business sectors."