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MPG Media Contacts Singapore bags global media business of Temasek Holdings

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | July 13, 2012
MPG already handles the regional media business of DBS Bank, one of Temasek's portfolio companies in Singapore.

MPG Media Contacts Singapore, the flagship brand of Havas Media, has won the global media planning and buying duties of investment company Temasek Holdings.

Temasek Holdings

The agency won the business after a multi-agency pitch. The incumbent agency on the business was OMD.

Currently, MPG Media Contacts handles the regional media business of DBS Bank, one of Temasek's portfolio companies in Singapore. The agency's experience on the DBS business has played a crucial role in winning this account.

In an official communiqué, Melvin Lim, chief executive officer, Havas Media Singapore, says, "We are elated to be given the opportunity to manage the strategic media services of Temasek Holdings. We found a common ground to synergistically contribute to Temasek's marketing outreach goals because of the deep-set experience we already have in the financial and business sectors."

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