Harsha Vardhan Dwivedi has joined TV18 as retail sales head for its Hindi regional channels. He will report to Mukund Setlur, national sales head, TV 18 Network. Dwivedi will be based in Delhi and handle sales for the Hindi regional channels including ETV Uttar Pradesh, ETV Rajasthan, ETV Bihar and ETV Madhya Pradesh. TV18 acquired ETV in January.
Earlier, Dwivedi was with the Mahuaa network as regional sales head, North. At Mahuaa, he was responsible the sales of the network in northern India.
Dwivedi started his career in the computer education industry. He then moved on to the consumer durables industry with Hawkins cooker.
His broadcast career began with Sahara India TV Network (Sahara Samay and Sahara Manoranjan). Later, he joined Zee Entertainment Enterprises (ZEEL) and Zee News in 2006 as manager, sales. After three years, he shifted to Mahuaa TV in March 2009 as regional head, North.