afaqs!

Creativa India wins social media account of Pan Macmillan India

By Nisha Menon , afaqs!, Mumbai | In Digital | July 16, 2012
The agency's mandate is to establish Pan Macmillan India among Indian audiences by introducing fans to its world known authors and newest arrivals using social media platforms.

Himanshu Bhalla

Dinesh Juneja

The Indian arm of UK-based publishing group Pan Macmillan has awarded the social media duties to Creativa India. No formal pitch was held for this account. The social media activities for the brand were being handled in-house.

Creativa India had earlier handled the online promotion for Jaal by Sangeeta Bahadur, published by Pan Macmillan India.

Confirming the news of the win to afaqs!, Himanshu Bhalla, founder, Creativa India, says, "We will handle the entire Facebook, Twitter and YouTube promotion for Pan Macmillan India. We have already started our association with it with the online promotion of the book Jaal and its launch and look forward to working with it on its other titles."

The agency's mandate is to establish Pan Macmillan India among Indian audiences by introducing fans to its world known authors and newest arrivals. The agency will also handle Twitter management for the group.

"The online promotion for Jaal drew a very good response and we will now move on to plan the promotion of Pan Macmillan India's entire list. We're also pleased to be associated with it for its online media planning," says Dinesh Juneja, co-founder, Creativa India.

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