Fashion house Kimaya has rolled out an out of home (OOH) campaign to promote its monsoon sale offer. The campaign targets high-end customers and has a two-point objective - to increase footfalls and spread awareness about Kimaya's monsoon sale across Mumbai.
The message is being communicated through large hoardings that effectively showcase Kimaya's glamorous offerings. The creatives show a glamorous model with a message about the 70 per cent monsoon sale. The hoardings have been placed at strategic locations for maximum exposure.
Sanjeev Gupta, managing director, Global Advertisers, says, "The impact of the campaign has matched our expectations. Our research team spent some time to choose suitable hoardings to help generate sustained footfalls over the sale period. We were helped in our efforts by the glamorous creatives that further enhanced our reach and helped us connect with the target consumer."
The challenge was to break the clutter of advertisers at single junctions as it is the season of sale for various apparel brands.
The campaign executed by OOH agency Global Advertisers started on July 12 and will continue for one week.