The State Bank of Bikaner & Jaipur has empanelled eight creative agencies, after recently concluding a multi-agency pitch process in Jaipur.
The authorities review the creative roster once every two years, as a matter of standard procedure.
The bank's previous roster comprised creative agencies such as Prachar Advertising, Inter Publicity, Crayons Advertising, Mode Advertising, Square Communications, Apex Advertising, Sharad Advertising, Speedways Advertising, Chiranjan Advertising, Shubh Advertising and Atul Advertising.
The origin of State Bank of Bikaner & Jaipur dates back to 1943-44, when the Bank of Jaipur and the Bank of Bikaner first came into existence. In 1960, both these banks were incorporated as subsidiaries of State Bank of India and named State Bank of Bikaner and State Bank of Jaipur. In 1963, the banks were merged to form one entity, called the State Bank of Bikaner & Jaipur.First Published : September 25, 2014 04:04 PM