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InMobi partners with Cricbuzz to monetise mobile ads

By afaqs! news bureau , afaqs!, New Delhi | In Digital | July 18, 2012
The partnership is for all ad monetisation and on all properties including mobile web and apps on phones and tablets.

Mobile advertising network InMobi and Cricbuzz have entered into a partnership to bring mobile ads to consumers on Cricbuzz's mobile site and applications, for the India market. The partnership will include all ad monetisation and on properties including mobile web and apps on phones and tablets.

InMobi

Through this partnership, the advertisers will now be able to reach premium mobile consumers on Cricbuzz. InMobi will have exclusive rights to monetise Cricbuzz's mobile properties across all devices on phones and tablets in India. Advertisers who want to advertise on Cricbuzz's mobile application on these platforms will now engage with InMobi.

In an official communiqué, Sandeep Deshpande, country general manager, India, InMobi, says, "This agreement with Cricbuzz reinforces InMobi's leadership position in the Indian market. In a cricket fanatic country like ours, where all brands want a share of this pie, advertisers will now be able to reach their target audience wherever they are, through this partnership."

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