From Here On Communications has won the creative and media duties for eyewear company, Aureole Inspecs. The agency won the business based on its understanding of the eye wear sector, as well its vision for the brand and how it needs to evolve as a lifestyle brand in India.
Confirming the development, Gullu Sen, managing partner, From Here On Communications, says, "The win provides a great opportunity for us, as this segment offers exciting possibilities in building a brand."
The account was earlier managed by Innocean Worldwide India. This is for the first time that the company has assigned its media planning and buying duties to an agency. Before this, the media duties were managed by an in-house team.
For the record, Aureole Inspecs is a joint venture between Aureole India and British eyewear company Inspecs. The company is the exclusive licensee for global eyewear brands including FCUK, CAT, Speedo and Austin Reed in India.