The Malayala Manorama Group has introduced an international title in India, called WatchTime magazine. The Indian edition of the magazine has been launched in collaboration with WatchTime USA.
Introduced as a quarterly title, the magazine has been launched with a cover price of Rs 100. The magazine is targeted at watch enthusiasts and watch collectors.
The content mix of the magazine will aim to popularise and celebrate the watch culture in the country. WatchTime India will offer write ups on watches and lifestyle. It will have insights from experts and watch writers like Joe Thompson, editor-in-chief of WatchTime USA. Neha S Bajpai will edit WatchTime India.
In an official communiqué, Riyad Mathew, senior assistant editor and director, Malayala Manorama Group, says, "We are happy to bring WatchTime to India. It will cater to the connoisseurs of luxury watches. This is one of the fastest growing segments in India."
Dominik Grau, managing director and publisher, Ebner Publishing International, says, "WatchTime's India edition is a great new magazine. We look forward to expanding our cooperation with Malayala Manorama into other media channels in India and beyond."
For the record, WatchTime was founded in New York in 1999 by the Ebner Publishing Group of Ulm, Germany. Ebner is one of Europe's leading publishers of consumer wristwatch magazines. It publishes four consumer wristwatch magazines and more than 100 magazines and journals in categories such as computers and the internet, music, film, TV and video editing, fashion, architecture and lifestyle.
Malayala Manorama was founded more than a century ago, in 1888. Today, it owns 44 publications. The group also runs FM radio stations, internet portals and television channels.Have a look at the winning agencies' work portfolio for Digital Agency Awards 2014. Major stories over the last 30 days