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Mogae launches Mobiwise, a specialist unit for mobile SEO and SEM

By afaqs! news bureau , afaqs!, New Delhi | In Digital | July 24, 2012
The mobile SEO services offered by Mobiwise include regular mobile site audits, onsite and offsite SEO, accessibility and usability consulting, and multilingual mobile site optimisation.

Following the launch of Mobocracy, India's first single-window mobile creative agency, Mogae Media has launched Mobiwise, a specialist mobile planning unit focused on SEO (search engine optimisation)/SEM (search engine marketing). The unit will be located at the Gurgaon headquarters of Mogae.

Tanya Goyal

Mobile websites contain less content, covering only important information. Thus, the search engine optimisation method for mobile compatible websites differs from that of desktop websites. Mobile SEO can give a business a wider reach and greater conversions. Therefore, Mobiwise provides a balanced approach to SEO and pay-per click (PPC) advertising on mobile devices. It gives an in-depth understanding of how the user behaviour differs on the handheld devices from PC browsing and provides effective SEO for mobile sites. Specialists at Mobiwise ensure that the client's business is being found by users of the latest phones, tablets and other devices.

Moreover, mobile pay-per click and pay-per call advertising services offered by Mobiwise ensure the client ads reach out to the potential customers even when they are browsing the internet away from their home or office.

"In the recent years, a massive surge in the use of smartphones and now tablets has made it essential to adapt your web pages to meet the needs of their users. In particular, the web pages should be optimised for search on these platforms, so you reach your audience that is today typically mobile, business oriented and mostly affluent," says Tanya Goyal, executive director, Mogae Group.

The mobile SEO services include regular mobile site audits, onsite and offsite SEO, accessibility and usability consulting and multilingual mobile site optimisation.

"At Mogae Media, we are trying to provide single window solutions for the mobile medium. We believe the market is close to an explosive inflection point. Mogae, with Mobocracy and Mobiwise, will be in the forefront of mobile communication," emphasises Goyal.

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