afaqs!

Goosebumps wins creative duties of Eon Electric

By Anushree Bhattacharyya , afaqs!, New Delhi | In Advertising | July 27, 2012
The agency won the business on the back of a closely fought pitch. The size of the business is said to be in the range of Rs 15-20 crore.

Delhi-based Goosebumps has been awarded the creative duties of Eon Electric. The agency won the business on the back of a closely fought pitch. Several other agencies were in the fray for the account, including R K Swamy BBDO and Percept/H.

Eon Electric

The size of the business is said to be in the range of Rs 15-20 crore.

The company has earlier worked with a creative shop in Delhi and this is the first time that it plans to hire a full-fledged creative agency. Currently, its media planning and buying duties are handled by an in-house team and a media agency on a project basis.

After getting a creative partner on board, it plans to initiate another pitch to appoint a digital agency to handle its digital duties, including social media.

For the record, formerly known as Indo Asian Fusegear, Eon Electric, the electrical equipment manufacturing company, has split its businesses into two separate divisions - Eon Electric for the lighting, cables and wires business and Advanced Metering Technologies (AMTL) for the power distribution and metering business.

The company plans to further expand its existing product portfolio of wires, lighting and wiring accessories through the addition of specialty cables and LED-based lighting. Recently, it launched a range of home appliances including fans and geysers.

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