Delhi-based Radikal Overseas is on the lookout for a creative partner for its range of rice products, Radikal Rice. The pitch process, which is in an initial stage, is currently underway in Delhi.
While the size of the business could not be ascertained at the time of filing this report, it is said to be substantially high.
A senior executive on condition of anonymity confirmed the news to afaqs!.
This is the first time that the company has initiated a process to hire a creative agency. Before this, the duties were managed by its in-house team. The company also intends to get a media planning and buying agency on board.
For the record, Radikal Overseas is mainly into manufacturing of rice and spices. The company has its rice milling plant at Garh Mukuteshwar in Uttar Pradesh and claims to have an annual production of 2,00,000 metric tonnes.