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InMobi acquires app distribution platform, Metaflow Solutions

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | August 02, 2012
The mobile advertising network plans to use Metaflow technology to expand the distribution and monetisation of content for app developers and publishing partners.

Bengaluru-based mobile advertising network InMobi has acquired Metaflow Solutions, a mobile app management and distribution solution.

InMobi

Commenting on the deal, Naveen Tewari, founder and CEO, InMobi, says, "As a global leader in the mobile advertising space, InMobi is committed to growing the mobile ecosystem. Our acquisition of Metaflow Solutions will help us to continue to rapidly expand the distribution and monetisation of content for our developers and publisher partners."

Metaflow technology simplifies the global deployment and content management process for app developers through its submission tools optimised through six years of operations. The Metaflow team will become an integral part of InMobi's developer-oriented efforts, led by Piyush Shah, vice-president and general manager of developer platforms and performance advertising at InMobi.

Shah says, "With the recent acquisition of MMTG Labs, along with today's acquisition of Metaflow, we will augment our value proposition by offering highly compelling distribution, monetisation and engagement solutions to app developers globally."

"At Metaflow, our mission has been to simplify and unify the complex process surrounding content management and deployment of apps to a distributed and highly fragmented marketplace. The global reach and technology backbone provided by InMobi is hugely exciting for us. InMobi provides app developers even greater opportunities to acquire millions of users and monetise their exciting apps," says Charles McLeod, CEO, Metaflow Solutions.

The Metaflow Solutions team will relocate to InMobi's new office in London.

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