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Bates wins Future Group's supply chain business

The company currently operates under the brand name Future Supply Chains and plans to undergo an extensive re-branding exercise soon.

Future Supply Chain Solutions, the logistics and supply chain vertical of the Future Group, has handed its creative duties to Bates India.

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The development is the result of a very targeted, multi-agency pitch that was held in Mumbai. Only a few select advertising agencies were evaluated.

The company currently operates under the brand name Future Supply Chains and plans to undergo an extensive re-branding exercise soon. afaqs! learns that the name is slated to be changed to FSC, the abbreviated version of the current name.

The name change and re-branding exercise will be accompanied by a complete logo revamp as well. The objective of this effort is to revise the way the brand is perceived by potential clients/customers and consequently attract new clients. Sources inform that TV will form a part of the media mix for the brand's upcoming campaign.

Future Supply Chains, an end-to-end consumer logistics company, was established in April, 2007. It offers supply chain management solutions such as factory-gate logistics, storage and fulfilment, retail store replenishments, movement (nationwide and intra-city), cold chain management, freight forwarding, custom clearances, reverse logistics and distribution services.

The company also provides a range of value added services such as inventory planning, control support, vendor management and supply chain network modelling.

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