Bates wins Future Group's supply chain business

By Ashwini Gangal, afaqs!, Mumbai,
August 03, 2012 Section: News Category: Advertising

The company currently operates under the brand name Future Supply Chains and plans to undergo an extensive re-branding exercise soon.

Future Supply Chain Solutions, the logistics and supply chain vertical of the Future Group, has handed its creative duties to Bates India.

The development is the result of a very targeted, multi-agency pitch that was held in Mumbai. Only a few select advertising agencies were evaluated.

The company currently operates under the brand name Future Supply Chains and plans to undergo an extensive re-branding exercise soon. afaqs! learns that the name is slated to be changed to FSC, the abbreviated version of the current name.

The name change and re-branding exercise will be accompanied by a complete logo revamp as well. The objective of this effort is to revise the way the brand is perceived by potential clients/customers and consequently attract new clients. Sources inform that TV will form a part of the media mix for the brand's upcoming campaign.

Future Supply Chains, an end-to-end consumer logistics company, was established in April, 2007. It offers supply chain management solutions such as factory-gate logistics, storage and fulfilment, retail store replenishments, movement (nationwide and intra-city), cold chain management, freight forwarding, custom clearances, reverse logistics and distribution services.

The company also provides a range of value added services such as inventory planning, control support, vendor management and supply chain network modelling.