BMB wins Treo and Milton

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | August 10, 2012
Both the brands belong to Hamilton Houseware.


Prabha Prabhu

BMB India, the 50:50 joint venture between Trevor Beattie's BMB and Madison World, has won two of the flagship brands of Hamilton Houseware, Treo and Milton.

In an official communiqué, Prabha Prabhu, CEO, BMB India, says, "We pitched for one but won two brands of Hamilton Houseware, Milton and Treo. Milton was one of our clients earlier. I am glad to be associated with Milton once again. We handled this account in the late 90's. In June, when I had the creative team in place with Raj Nair as my creative head, I decided to contact our old client, Hamilton."

She mentions that the agency made a strategy and creative presentation for the brand Treo Glassware. This is how the agency bagged the account for Treo as well. The feat comes close on the heels of winning the Leapfrog Holidays account earlier this year.

Prabhu further states that the work for the two brands starts immediately since both the brands become very active during the festive season.

For the record, Milton, launched in 1972, is a collection of thermoware, while Treo is the company's collection of glassware from across the world.

BMB India is the advertising unit of Madison World, a communication group with 22 units across media, PR, out of home, rural, retail, entertainment, mobile, events and sports.

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