Hungama Digital to handle digital and social media duties of Timex

By afaqs! news bureau , afaqs!, Mumbai | In Digital
Last updated : August 14, 2012
The agency will also look after the digital duties of Timex's youth brand, Helix. It will work on the brand on both web and mobile platforms.


Neeraj Roy

Hungama Digital Services has been appointed as the digital media AoR (agency of record) forTimex India and its youth brand, Helix. Hungama Digital Services will be the exclusive agency working on the watch brand's digital platforms, both web and mobile. The agency will also manage social media for both the brands, media buying as well applications.

Commenting on the win, Neeraj Roy, managing director and CEO, Hungama Digital, says, "With an experienced and award winning team here, we aim to leverage this opportunity for Timex towards a widespread exposure and an increased engagement in the digital space. Today, India is at the cusp of digital revolution with the advent of 500+ million consumers getting online in the next three-four years. We hope to offer integrated digital and experiential services to clients and prepare brands to connect, interact and transact with their customers."

Timex has been focusing to strengthen its brand presence on the digital platform and has identified this medium to reach out to its target audience directly as it provides measurable results.

V D Wadhwa, managing director and CEO, Timex India, says, "We have strategic plans to increase our presence through the launch of brand webstores, social media pages and impactful search and display campaigns. We chose to partner with Hungama as it is the leader in providing effective digital campaigns to brands across markets and categories. This partnership will act as a catalyst in our journey to become the most influential brand in the digital space."

For the record, Hungama was in the news recently after JWT Singapore acquired 51 per cent stake in the company and brought it under the WPP umbrella.

First Published : August 14, 2012
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