To grab eyeballs and spread visibility, the brand has created a 20X10 feet hoarding that showcases an image of a boy sitting on a throne. The 4X10 feet cut out of the throne juts out of the hoarding with a message that reads, 'Now talk like a King, Extra talk time, extra SMS, Lifetime validity'.
The creative is also carried by 300 kinds of units across 12 categories of OOH options that includes bus shelters, BEST (Brihan Mumbai Electric Supply and Transport) double decker bus branding, bus back panel and seat branding, station hoardings, mobile hoardings, railway station branding, skywalk pillars and Meru cabs.
Surya Mahadevan, chief operating officer, Loop Mobile India, says, "With the mobile market being primarily dominated by prepaid, new prepaid offers driving unique value proposition and loyalty is the need of the hour. The aim behind the campaign is to create a customer engagement opportunity through OOH."
Executed by Poster Publicity, the ongoing campaign kicked off during the last week of July and will continue till the end of August across Mumbai, Thane and Navi Mumbai, targeting various segments of customers.