As part of the new mandate, Mohanty will report to Gulrez Alam, global chief operating officer of Resultrix. Earlier, Mohanty was COO at Interactive Media & Communication Solutions (id8 Labs).
Alam says, "We look to strengthen our leadership team at Resultrix as we continue with our focus on being at the forefront of the ever-evolving digital and interactive services industry. Our clients will benefit from Tanmay's vast professional expertise spanning across multiple industries. Tanmay's insights and leadership will give that extra fillip to take it to the next level."
With about 14 years of experience, Mohanty has handled management portfolios at companies such as Jasubhai, Merchant Media, Dalal Street and Urja Communications. He has worked across the fields of marketing, advertising, brand management, direct sales, BTL, strategic account management, business development and administration.
For the record, Resultrix is an end-to-end interactive agency with a pay-for-performance search model. Resultrix is headquartered in Mumbai with its global offices in New Delhi, Singapore, UAE (Dubai) and USA (Seattle).